TO BE AWARE IS MORE IMPORTANT THAN WHAT YOU WEAR

The birth of a shoe company.The birth of a shoe company.

Kenneth Cole – THE BRAND

In 1982, Kenneth Cole wanted to start a company. He had an idea, a plan, and a line of women’s footwear. What he didn’t have were the resources to get the product in front of potential customers, but he was creative, determined, and ingenious. Kenneth borrowed a truck, loaded it up with samples, and parked it across the street from the New York Hilton, where all the big shoe companies were showing their wares. But there was one problem: He needed a permit to park the truck. At the time, only a production company could receive a permit to park a truck in midtown Manhattan. Undaunted, Kenneth promptly changed the name of his company to “Kenneth Cole Productions” and applied for a permit to shoot a film entitled, “The Birth of a Shoe Company.” Three and a half days and 40,000 pairs of shoes later, “Kenneth Cole” Productions was off and running. In 1982, Kenneth Cole wanted to start a company. He had an idea, a plan, and a line of women’s footwear. What he didn’t have were the resources to get the product in front of potential customers, but he was creative, determined, and ingenious. Kenneth borrowed a truck, loaded it up with samples, and parked it across the street from the New York Hilton, where all the big shoe companies were showing their wares. But there was one problem: He needed a permit to park the truck. At the time, only a production company could receive a permit to park a truck in midtown Manhattan. Undaunted, Kenneth promptly changed the name of his company to “Kenneth Cole Productions” and applied for a permit to shoot a film entitled, “The Birth of a Shoe Company.” Three and a half days and 40,000 pairs of shoes later, “Kenneth Cole” Productions was off and running.

The brand operates in over 70 countries.The brand operates in over 70 countries.

Kenneth Cole – THE MAN

Kenneth Cole, an activist considered a pioneer in the fashion industry who has supported research and awareness of various health and social issues, works for values important to him, and uses fashion to promote social awareness in the struggles against them. The brand's vision is rooted in Cole's belief in the integration of business and philanthropy, where the combination of fashion and social activism is intended to inspire consumers to look good and do good.Kenneth Cole, an activist considered a pioneer in the fashion industry who has supported research and awareness of various health and social issues, works for values important to him, and uses fashion to promote social awareness in the struggles against them. The brand's vision is rooted in Cole's belief in the integration of business and philanthropy, where the combination of fashion and social activism is intended to inspire consumers to look good and do good.

Throughout 40 years of activity, Cole harnesses his passion and creativity for activism through the brand he built, aiming to have a significant impact on both the modern individual's wardrobe and communities in need. Today, the American lifestyle brand has expanded to an entire world of products and categories for women, men, home textiles, grooming, and more.Throughout 40 years of activity, Cole harnesses his passion and creativity for activism through the brand he built, aiming to have a significant impact on both the modern individual's wardrobe and communities in need. Today, the American lifestyle brand has expanded to an entire world of products and categories for women, men, home textiles, grooming, and more.

Always On Purpose.Always On Purpose.

Kenneth Cole – THE DNA

“For 40 years, we have sought to make a meaningful impact in our communities by focusing on what’s in people’s hearts and minds, as well as what’s on their bodies.”“For 40 years, we have sought to make a meaningful impact in our communities by focusing on what’s in people’s hearts and minds, as well as what’s on their bodies.”

We are obsessedWe are obsessed

with infusing purposewith infusing purpose

into everything we dointo everything we do

Purpose in Social Impact.

Purpose in Product Design.

Purpose

is our brand.

We Are For We Are For

THE YOUNG PROFESSIONALTHE YOUNG PROFESSIONAL

Kenneth Cole – THE CUSTOMER

Our consumers are socially responsible, educated, young professionals who look forward to a simpler time. A time of making wiser, more disciplined choices. Our consumers carefully curate their lives to have purpose. They believe in quality, not quantity. They feel fulfilled by consuming less. They filter everything to protect what’s important and to prioritize their well-being.Our consumers are socially responsible, educated, young professionals who look forward to a simpler time. A time of making wiser, more disciplined choices. Our consumers carefully curate their lives to have purpose. They believe in quality, not quantity. They feel fulfilled by consuming less. They filter everything to protect what’s important and to prioritize their well-being.